Strategy Manager - Market Development

Back to jobs Strategy Manager - Market Development Munich Apply Probably the least boring job you’ll ever have. At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere. Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring. Welcome to air up. You are part of the central Insights & Data organization, playing a pivotal role at the intersection of Brand, Marketing and Commercial. Your mission is to materially improve topline performance in our core markets by developing a holistic market view and turning market insights into clear market-specific commercial decisions — where to invest, what to localize, and what to stop. You are the market-level counterpart that enables our global setup to win locally. ***This role is located in Munich*** In this role, we follow a hybrid working model: time in the office each week to collaborate and connect with the team, balanced with remote days that support focused, independent work. Your Responsibilities Performance Diagnostics: You own the holistic market view for our core markets by diagnosing why performance differs across markets, channels and time — and identifying the few levers that actually drive or block topline. Strategy Translation: You translate global strategies and goals into clear, market-specific commercial plans and priorities, making explicit trade-offs on what to localize, scale, or stop. Investment Prioritization: You challenge and influence resource allocation across markets (pricing, channels, promotions) by recommending explicit bets and trade-offs based on expected commercial impact. Impact Measurement: You develop models to track the ROI and commercial success of local marketing and sales initiatives. Barrier Resolution: Identify structural barriers to growth (e.g. pricing, distribution gaps, promo mechanics) and develop prioritized, actionable recommendations to address them for commercial teams. Forecasting & Modeling: You build scenario and forecast models to quantify the expected impact of commercial and marketing decisions and support leadership decision-making under uncertainty. Competitive Tracking: You systematically monitor competitors’ strategies and market dynamics to identify risks and opportunities with clear commercial relevance. White Space Identification: You track emerging consumer trends and quantify white spaces to proactively identify and advise on new growth areas. That’s You You have 2+ years of experience in strategy consulting, commercial strategy or company building, ideally within the FMCG/CPG industry. You bring a strong intuition for cultural differences and mindsets across markets, and are experienced in navigating them with respect and curiosity. You demonstrate a deep understanding of commercial planning, distribution & marketing channels, combined with expertise in quantitative & qualitative consumer research methods (e.g., using Qualtrics data & interviewing tools). You are analytically strong and highly proficient with data visualization (e.g., Veezoo, Looker) and advanced modeling (Excel, Google Sheets) to turn complex data into clear business actions. You are comfortable operating in a global or multi-market environment, while deeply understanding where local realities require deviation from the global default. You are an exceptional communicator who can distill complex data into compelling stories that can constructively challenge and influence senior leadership across Sales, Marketing, Strategy, and Finance. The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations. But what’s in for you? 🏖 30 days of vacation 🏷 discount on our products 💰 employer-funded pension & location related insurances (may vary per country) 🏡 purpose built office in MUC 📈 personal development 🎉 regular team events 🏁 start-up spirit 🌍 workation options (availability may differ by role) air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds. air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression. Create a Job Alert Interested in building your career at air up ? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name* Last Name* Email* Phone Country* Phone* Resume/CV* Attach Attach Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf In which country do you live?* Select... Which city are you currently residing in?* Are you holding a valid work permit for Germany? * Select... In case of not living in Munich: Are you willing to relocate and intending to do so?* Select... If you are already based in Munich, please also reply with YES What is your desired salary? * Select... Please select the annual salary band that best reflects your expected compensation. Please submit the currency of your salary expectation.* Select... What is your date of availability / notice period? How would you rate your proficiency in BI tools (e.g. Veezoo, Looker) on a scale from 1 (basic) to 10 (expert)?* Select... How would you rate your hands-on experience across omnichannel environments (Retail, D2C, and Amazon) on a scale from 1 (no experience) to 10 (expert)?* Select... Please briefly describe your understanding of how Retail, D2C, and Amazon channels interact and influence each other.* What is your current work authorization or visa status?* Select... If you already have your visa documents available, please feel free to upload them here. (FRONT) Attach Attach Accepted file types: pdf, doc, docx, txt, rtf This will help us quickly understand whether any support is needed from our side and ensure that everything is in order. It also allows us to move forward with the next steps as soon as possible, if required. Visa Document (BACK) Attach Attach Accepted file types: pdf, doc, docx, txt, rtf If there are any additional sheets or supporting documents, please include them as well. Attach Attach Accepted file types: pdf, doc, docx, txt, rtf e.g. Zusatzblatt LinkedIn Profile How did you hear about us? Any additional information you would like to add? GDPR Information* Select... Hi Applicant, At air up we are constantly working on improving our processes. Therefore, we switched to a new applicant tracking system in order to make your recruiting experience with air up even more efficient and convenient for you. In the following you find the valid GDPR guidelines regarding our provider Greenhouse Software, Inc. To clarify that in advance: The recruiting process itself will not change in any way. This Information is to notify you that personal data about you will be collected by air up GmbH ("air up"), which is located at Bayerstraße 69, 80335 München, Germany and can be contacted by emailing [email protected], because air up wishes to evaluate your candidacy for employment at air up. Your personal data is either obtained from publicly available sources (e.g. LinkedIn) or provided to air up by someone who referred you for potential employment. Air up's data protection officer is Pia Bosseler, who can be contacted at [email protected]. Your personal data will be processed for the purposes of managing air up’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) GDPR as necessary for the purposes of the legitimate interests pursued by the air up, which are the solicitation, evaluation, and selection of applicants for employment. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider which helps to manage recruitment and hiring processes. Your personal data will be retained by air up as long as air up termines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority. For further information, have a look at air up's privacy policy: https://shop.air-up.com/privacy or contact us directly via [email protected]. air up GmbH Friedenstraße 22A, 81671 Munich, Germany, Register court: Munich, Register number: HRB 247202 Managing directors: Jannis Koppitz, Simon Nüesch, Tim Jäger, Christian Hauth, Magdalena Jüngst Submit application