Senior Digital Director

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.
To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers
The Senior Digital Director role is an experienced individual contributor responsible for prospecting and closing large sales in GumGum’s Market Leading ‘Contextual, Creative and Attention’ Advertising platform. Reporting to the Group Digital Director, this role is responsible for developing key relationships within large and mid-size agencies with regular expert guidance on client calls. We require this role to work autonomously while being supported by a cross-functional pre-sales team.
Senior Digital Directors are experienced sellers with deep knowledge of the online media landscape, the advertising community, and a proven track record of driving revenue growth. With 6+ years of digital media experience, they leverage GumGum’s industry-leading products to develop strategic solutions that meet client objectives and maximize sales opportunities.
This role requires a strong sales acumen, independent judgment, and the ability to navigate complex client needs. Senior Digital Directors proactively identify high-value opportunities, build lasting client relationships, and consistently exceed revenue targets by presenting tailored solutions.
What You'll Achieve
Drive revenue for UK agencies - Responsible for a book of business, driving revenue and new business across large to mid-sized agencies in the UK
Upsell Current Clients in Current and New Products - Provide market insight into the GumGum offerings by generating sales specifically from key brands and agencies
Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP’s, and out of the box sales solutions
Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals
Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients’ needs
Ownership & Contribution: Take ownership of your role and designated area, actively contributing solutions to support the team's goals
Relationship Building: Leverage an existing, extensive network of contacts across the media industry, including clients, agencies, and other media owners
Strategic Partnership: Act as a trusted advisor and deputy to your manager (GDD), serving as a sounding board for ideas and strategies
Key Stakeholder: Establish yourself as a key stakeholder within the business, contributing to its overall success
Internal Collaboration - Work with an Account Manager, Client Strategists, Programmatic Solutions Manager, and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations
Skills You'll Bring
deally 6+ years of selling experience in digital advertising sales
Experience managing a large book of business
Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
Programmatic experience preferred
Confident and innovative use of AI to support efficient working
Outgoing and can build and maintain/grow client relationships at all levels (entertaining is required)
What We Offer
Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!
Awards
Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
Ad Exchanger Programmatic Power Player 2022 and 2021
CTO Hero Award of OTT.X 2023
Digiday Media Awards Europe finalist 2022 and 2021
Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
The Drum Award Digital Advertising: Game-changing Technology for Domino's case study
GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation.
Learn more about our DEIB programming at gumgum.com/deib
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