AI-Native Digital Builder

Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. Trusted by the U.S. Department of War and Fortune 500s, our platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control. Mattermost powers high-stakes workflows across mission planning, real-time, real-world operations, DevSecOps, incident response, and cyber defense—enabling secure collaboration from tactical edge and DDIL environments to enterprise HQ. Teams operate across web, desktop, and mobile, with embedded interoperability for Microsoft Teams, Outlook, and Microsoft 365.
To learn more, visit www.mattermost.com
Mattermost is seeking an AI-native digital builder who treats the website as infrastructure — not a marketing brochure. We are evolving our web platform toward a modern, static-first architecture powered by a headless CMS, Git-based workflows, and AI-accelerated systems.
This role sits at the intersection of:
Digital growth
Website operations
AI-driven workflows
Automation systems
Analytics and experimentation
You will operate and continuously improve the digital platform that powers Mattermost’s growth — including the website, automation workflows, and digital infrastructure supporting marketing programs. This is a hands-on builder role, where you will execute daily work while improving the systems behind the execution.
You will work closely with:
Head of Growth Marketing
RevOps
Product Marketing
Engineering
to ensure Mattermost’s digital infrastructure supports demand generation, pipeline growth, and enterprise credibility.
What You’ll Do
Website Platform Ownership
Operate and improve the Mattermost.com growth platform, running on a modern headless CMS and static site architecture. Responsibilities include:
Managing content and landing pages in the headless CMS
Launching campaign landing pages quickly using reusable templates
Maintaining structured content models and page components
Supporting website builds and deployments within Git-based workflows
Using preview environments to validate changes before publishing
QA releases for performance, accessibility, conversion logic, and analytics tracking
Troubleshooting minor frontend issues (HTML, CSS, layout)
Supporting experimentation on page structure, messaging, and UX
You should be comfortable operating in an environment where:
Content is managed in a CMS
The site deploys via CI/CD pipelines
Changes are versioned in Git
Note: You do not need to be a full-stack engineer, but you should be comfortable working within modern web infrastructure.
AI-Driven Digital Workflows
Design and implement systems that make digital marketing faster, smarter, and more scalable:
Build AI-assisted workflows for page generation, SEO analysis, performance monitoring, and content optimization
Integrate AI tools into digital operations
Design repeatable workflows that reduce manual marketing work
Create AI-supported processes for landing page creation, metadata generation, and experimentation analysis
Support AI-driven experimentation across web pages and campaigns
You should be able to describe:
AI tools you actively use
Automation workflows you’ve built
How those workflows improved speed or outcomes
Automation & Marketing Systems
Build automation systems connecting our website with the broader marketing stack:
Build automation workflows using n8n, Zapier, Make, APIs
Connect website systems with Salesforce, Marketo/Pardot, 6sense, Qualified
Automate reporting and operational tasks
Reduce manual work across marketing operations
Design repeatable digital workflows
You think in systems, not one-off fixes.
Conversion Optimization & Digital Growth
Help improve how visitors move through the Mattermost website and funnel:
Improve landing page performance
Optimize demo request and conversion flows
Identify friction in user journeys using analytics
Design and run conversion experiments
Support demand generation programs with high-performing landing pages
Optimization is a continuous system, not an occasional project.
Digital Analytics & Measurement
Ensure digital systems are instrumented correctly and producing usable insights:
Manage analytics instrumentation (GA4, GTM)
Maintain accurate event tracking and tagging
Support funnel and conversion analysis
Automate reporting workflows where possible
Ensure clean integration between website and marketing systems
Required Qualifications
3–6 years' experience in B2B SaaS digital growth, web operations, or technical marketing
Experience operating marketing websites using CMS or headless CMS
Familiarity with modern web architectures (static sites, Git workflows, CI/CD)
Solid understanding of website fundamentals: schema, tagging, internal linking, crawl/indexing, page performance
Hands-on experience with GA4 and Google Tag Manager
Demonstrated use of AI tools for production workflows
Experience building automation workflows using n8n, Zapier, Make, APIs
Proven experience improving conversion, digital performance, or discoverability
U.S. citizenship required — this role may require obtaining and maintaining a U.S. government security clearance in the future
What Will Make You Stand Out
Experience operating headless CMS or static website frameworks
Comfort working in Git-based workflows
Experience integrating marketing tools such as Salesforce, Marketo, 6sense, Qualified
Experience building AI-driven marketing workflows
Strong experimentation mindset
Curiosity about emerging technologies
Ownership mentality and bias toward action
What This Role Is Not
This role is not:
A content writing role
An agency coordination role
A light-touch digital marketing position
Surface-level AI experimentation
This role is responsible for operating and improving the digital systems that power Mattermost’s growth.
Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in the US. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Posting Range
$95,000 - $120,000 USD
Mattermost is an EEO Employer, we are a remote-first, open-source company.
We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.
Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.
If you require accommodations during the interview process, please let us know—we’re happy to assist.