CRM Manager

About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.
Betty.ca, a scale-up company, is hiring in Sofia, Bulgaria an experienced Campaign Manager to become part of our growing LiveOps team!
The Role:
As a Campaign Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience.
Key Responsibilities:
Develop and steer a promotion strategy that harmonizes player expectations with business objectives
Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets
Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans
Lead A/B and multivariate tests to optimize retention, engagement, and monetisation
Tailor promotions to deliver the right message, to the right segment, at the right time
Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities.
Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team.
Share learnings, propose improvements, and bring a test-and-learn culture to daily operations.
Requirements:
Strong knowledge of the online entertainment industry (online casino/social games/mobile games)
Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making.
Comfortable taking calculated risks and effectively communicating lessons.
Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives.
Good understanding of the product, finance and/or marketing areas
What we offer:
Competitive salary
Premium Health insurance
Career and skills development opportunities
Fun and collaborative team environment
New modern office space