New Product Planning, Senior Marketing Manager _ Commercial Expert

<h2>Organization:</h2>
<p>Transformation office, New Product Planning</p>
<h2>Report to:</h2>
<p>Associate Director, New Product Planning</p>
<h2>Main purpose of job:</h2>
<p>Drive commercial assessment of the early asset pipelines until the BT (Brand Team) is established and ensure a smooth transition of information and assessment outcomes from NPP to the BT</p>
<p>Aim to maximize the potential of new assets by assessing the candidate assets, aligning with corporate strategy, and addressing unmet medical needs in Japan from early development phase</p>
<p>Evaluate the commercial potential of new assets, support strategic market formation, and ensure smooth brand transition</p>
<p>Lead commercial assessment within cross-functional JPST (Japan Product Strategy Team) framework until establishing the Brand Team in Japan</p>
<p>The role helps to inform senior commercial leadership of the commercial viability of new assets/indications</p>
<h2>Responsibilities:</h2>
<p>Lead communication and discussion with global commercial members on behalf of JPST as commercial representative</p>
<p>Analyze assumed market size in JP for the new candidate assets</p>
<p>Conduct appropriate market research by collaborating with BAI team to understand the current market environment, grasp expectation/concern for the new assets in our target TA (therapeutic area)</p>
<p>Identify future market trend/dynamics in consideration with the new assets over the next several years</p>
<p>Map the current patient journey and analyze future changes if the new assets are available in the market</p>
<p>Assess the asset's feasibility from a commercial perspective (marketability, competitive landscape, positioning, and future business opportunities as well as potential risks we need to address)</p>
<p>Develop and execute market formation strategies</p>
<h2>Basic Qualifications</h2>
<p>5+ years of experience in marketing or commercial strategy in the pharmaceutical industry</p>
<p>Knowledge of market analysis, revenue forecasting, and value proposition construction</p>
<p>Experience collaborating with cross-functional teams in local</p>
<p>Experience collaborating with global teams/colleagues</p>
<h2>Preferred Qualifications</h2>
<p>Advanced degree in business (MBA), marketing, or related field</p>
<p>Proven track record in successful product launches and market formation</p>
<p>Strong analytical and strategic thinking skills</p>
<p>Both Japanese and English (business level); fluency in speaking, writing and reading</p>
<h2>Work Style:</h2>
<p>Remote work is supported. However, applicants must be able to commute to the office flexibly when needed. Office attendance is expected on an occasional basis, typically around twice per month.</p>
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