Copywriter

Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
We’re seeking an Intermediate Copywriter to craft compelling, on-brand copy that drives engagement and performance across integrated campaigns, product experiences, and content. You’ll translate strategy into clear messaging frameworks, collaborate closely with art directors and cross-functional partners, and balance concepting with meticulous execution.
Key Responsibilities
Translate briefs into messaging strategies, narratives, and copy across digital, social, email, web, print, OOH, and video/radio.
Write headlines, body copy, taglines, CTAs, scripts, and website copy that reflect brand voice and meet business objectives.
Partner with art directors to concept integrated ideas; present work with clear rationale and incorporate feedback thoughtfully.
Develop and maintain voice/tone guidelines, messaging hierarchies, and value proposition frameworks.
Create and optimize performance ads; plan A/B tests and iterate using qualitative and quantitative insights.
Script content for motion graphics, video, and audio; collaborate with producers during pre-production, recording, and post.
Edit and proof for grammar, style, and consistency; manage file/version control.
Manage multiple workstreams, estimate level of effort, and deliver on time and within scope.
Collaborate with SEO partners to align on keywords, metadata, and content structure.
Qualifications
3-4 years of professional copywriting experience (agency or in-house).
Portfolio showcasing concept-driven campaigns, digital-first copy, performance creative, and cohesive brand storytelling.
Strong command of headline writing, narrative structure, tone/voice, and persuasion across channels.
Experience presenting to stakeholders and explaining creative decisions with data and insight.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
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$65,000 - $115,000 CAD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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