Senior Director, Brand & Strategic Marketing

Back to jobs Senior Director, Brand & Strategic Marketing Beijing, Hong Kong, Singapore Apply Now Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record. Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place – Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease. Visit www.cobo.com for more information. Job Overview We are looking for a Senior Marketing Leader to define and amplify Cobo’s global brand. In this role, you will turn complex technology, security expertise, and regulatory credibility into a clear, differentiated, and compelling story that resonates across markets. Your work will extend far beyond traditional marketing: shaping executive messaging, driving go-to-market effectiveness, strengthening partner credibility, and building long-term trust with institutional customers. This role operates at an intersection of company strategy, product evolution, and market perception, with close partnership with the executive team. Job Description: Brand, Positioning & Category Strategy Define and continuously refine Cobo’s global positioning, value proposition, and category narrative Translate a complex product and regulatory landscape into clear, credible differentiation Build long-term brand authority and trust with institutional and enterprise audiences Executive & Market Narrative Partner closely with the leadership team to shape external messaging and thought leadership Ensure consistency and discipline in how Cobo is represented across media, events, partnerships, and regions Elevate Cobo’s voice on security, custody, infrastructure, and industry standards Strategic GTM Leadership Provide strategic direction for product launches, partnerships, and major GTM initiatives Ensure marketing execution is anchored in positioning and narrative, not just features or campaigns Act as a senior thought partner to Sales, BD, and regional leaders Marketing Leadership & Governance Set global marketing priorities, success metrics, and operating principles Balance brand-building, demand support, and ecosystem presence with clear trade-offs Market & Competitive Insight Own competitive and market intelligence at a strategic level Bring external perspective and customer insight into executive discussions and planning Job Requirements: At least 12–18+ years of experience in B2B marketing, brand, or go-to-market strategy, with a track record of operating at senior leadership level Proven expertise in building, resetting, or elevating positioning for complex, technical, or infrastructure-driven businesses Strong strategic judgment and the ability to navigate ambiguity with confidence Executive-level communication and storytelling skills, with demonstrated success influencing stakeholders across organizations Experience in fintech, SaaS, or Web3; deep crypto knowledge is a plus but not required A collaborative mindset, comfortable partnering with product, strategy, and executive teams to drive business impact Create a Job Alert Interested in building your career at Cobo? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name* Last Name* Email* Phone Country* Phone* Resume/CV* Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Submit application