Employer Branding Manager

Back to jobs Employer Branding Manager | Betty CA Sofia, Bulgaria Apply About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more. Key responsibilities: Own and execute the full Employer Branding strategy across all relevant company markets, ensuring strong and consistent positioning aligned with Betty’s values Partner closely with Hiring Managers, the wider People & Culture, Marketing and Leadership teams to translate business needs into impactful EB initiatives and storytelling Develop and manage internal communication frameworks that keep our team members informed, engaged, and aligned with company values and priorities Plan, coordinate, and deliver global internal (like town-halls) & external career events (virtual and on-site) including such as industry meetups, webinars, and participation in conferences Create and maintain content pipelines for social media, careers pages, campaigns, internal channels and EB-related materials Monitor employer brand performance across platforms and communities, identify opportunities for visibility, and proactively recommend improvements Support talent attraction by building brand awareness in relevant communities, channels, and talent networks Ensure consistent messaging and tone of voice across internal and external communications Thrive in a scale-up environment and take ownership of projects end-to-end Requirements: Proven experience in Employer Branding, Internal Communications, or a related Talent/Marketing field Strong content creation and storytelling skills, with the ability to adapt tone across audiences and platforms Experience in planning and executing corporate or community events Excellent communication and interpersonal skills & willingness to collaborate with multiple stakeholders across teams Solid organizational and time-management skills with demonstrated ability to prioritize and manage multiple initiatives Results-oriented professional with ownership mentality and a drive to deliver high-quality outputs Open to feedback, adaptable, and excited to work in a fast-paced scaling environment Previous experience in the igaming industry would be a plus Fluent in English (spoken and written) What we offer: Competitive salary Premium Health insurance Career and skills development opportunities Fun and collaborative team environment New modern office space Create a Job Alert Interested in building your career at Betty ? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field First Name* Last Name* Email* Phone Country* Phone* Resume/CV* Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile How did you hear about us? Job board Career event From a friend/colleague Other Submit application