Associate Manager, Growth Marketing (Insurance Vertical)

Back to jobs Associate Manager, Growth Marketing (Insurance Vertical) Hong Kong Apply THE ROLE Moneyhero Group is Asia’s leading personal finance platform, reaching over 10 million monthly users across five markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives. We are a purpose-driven, fast-paced organization looking for a passionate, organized and self-motivated individual to join our Group Performance Marketing team in Hong Kong as an Associate Manager, Growth Marketing. About the Job In this role you will have the opportunity to drive growth and return on investment through paid media (across SEM, display and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels to drive awareness and conversion amongst our target audiences. Our ideal candidate possesses performance marketing and analytics expertise and a personal ambition to learn and grow with Moneyhero Group. The Associate Manager, Growth Marketing will be responsible for: Own end-to-end growth and commercial performance of the insurance vertical, including revenue, CPA efficiency and quality of leads - accountable for scaling profitable growth. Develop and execute weekly/monthly marketing roadmap aligned with business objectives, seasonality and competitive landscape. Optimize the performance throughout the campaign based on the defined success metrics and market pickup trends. Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc. Own performance of all paid channels, able to optimize campaigns strategy to achieve set target. Design and execute structured A/B testings across audience targeting, creative, reward framing, landing page optimization and cross-sell sequencing. Clearly define hypotheses, success metrics and decision rules. Monitor industry and competitor trends to identify emerging trends, seasonal opportunities and innovative growth plays. Proactively propose new campaign ideas and commercial improvements. Champion data-driven marketing. Be comfortable manipulating large datasets to identify funnel leakage and high-GP audience segments. Translate insights into actionable optimization strategies. Drive AI-powered marketing execution. Leverage AI tools to generate and test ad creatives, insights, enhance workflow efficiency and improve campaign iteration speed. Embed AI into daily marketing processes. Reporting and dashboard development and maintenance. Oversee and manage the work-flow of data quality management, data cleansing and data exchange processes by designing and implementing different rules and best practices. Work closely with consumer brand leads (e.g. MoneyHero brand) to develop and execute tactical campaigns, always on strategies and other marketing objectives via paid channels Build strong relationships with our consumer brand marketing teams by providing data-driven insights, regular reporting and strategic guidance on paid performance marketing In this role, we are looking for someone with: 6–8+ years of experience in digital or growth marketing with demonstrated ownership of revenue, performance targets or business vertical KPIs. In-depth understanding and experience managing large scale paid advertising budgets against business objectives and ROI targets A deep understanding and hands on experience of performance marketing and analytics platforms is a must, especially in various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, Tiktok, Google Analytics, DoubleClick Campaign manager, etc. Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics Solid understanding and experience in data attribution, business models with different data handling, to be able to best manage and measure end-to-end business results Ability to operate in a fast-paced environment with strong commercial mindset, proactive problem-solving skills and comfort with ambiguity. Optimistic, open-minded, curious, and highly motivated to make an impact Outstanding interpersonal skills, both verbal and written, at all levels. Hands-on experience using AI tools to enhance marketing execution, improve efficiency and support campaign development. #MoneyHeroHK #LI-AK1 What can you expect from us? Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group EEO Statement MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics. Create a Job Alert Interested in building your career at MoneyHero Group? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name* Last Name* Preferred First Name Email* Phone Country* Phone* Location (City) Locate me Resume/CV* Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Visa Status (will you now or in the future require sponsorship for a work visa in HK?)* Select... LinkedIn Profile Website or Link to Portfolio Current Job Title* Current Company* What is your language proficiency in Cantonese?* Select... Please rank your hands-on proficiency (1-10) with Google Search Ads 360, DV360, and Meta Ads Manager. * Can you provide a specific example of how you have integrated AI tools into your daily workflow to improve campaign iteration speed, creative testing, or data analysis? What was the measurable impact on your efficiency?* What is your current monthly salary in HKD?* What is your expected monthly salary in HKD?* Notice Period* GDPR * Select... When you apply for a job on this site, the personal data contained in your application will be collected by MoneyHero Group (“MoneyHero Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing [email protected]. MoneyHero Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia. Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system. MoneyHero Group processes a range of information collected from you. Subject to applicable law, this may include: your name, address and contact details, including email address and telephone number; your gender and date of birth; details of your qualifications, skills, experience and employment history; information about your current level of remuneration, including benefit entitlements; details of your marital status and dependents; candidate photographs; details of your bank account; Passport or other identification information; and/or Information from compliance background checks. Your personal data will be processed for the purposes of managing MoneyHero Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the MoneyHero Group, which are the solicitation, evaluation, and selection of applicants for employment. Who may have access to personal data? Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by MoneyHero Group to help manage its recruitment and hiring process on MoneyHero Group’s behalf. MoneyHero Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks. How long do we hold your personal data? Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy. For unsuccessful candidates, we will retain the personal data provided during the application process for a period of two (2) years. This is to maintain accurate recruitment records, prevent duplicate applications, and to allow us to consider you for future opportunities that may match your profile. After this period, your data will be securely deleted from our systems. Should you wish to request the deletion of your data before the end of this retention period, you may contact us at [email protected]. What if you do not supply your personal data? You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all. Submit application